关键词: 电子商务, 精准扶贫, 乡村振兴

Abstract: From targeted poverty alleviation to rural revitalization, consolidating the results of poverty elimination and continuing to increase farmers’ income has become the focus of current rural work. In this context, this paper analyzes the effectiveness and mechanism of e-commerce poverty alleviation based on the data of the third national agricultural census in 2016 and the statistical monitoring data of the rural revitalization strategy in 2018 in Sichuan Province. The main findings are as follows, firstly the e-commerce demonstration project has reduced the poverty incidence by 1.8%. Secondly, the e-commerce demonstration project mainly depends on other agricultural entities to drive poor households out of poverty, and this indirect mechanism plays an important role. The direct effect of poor households participating in e-commerce online sales to increase income is not significant. Thirdly, e-commerce poverty alleviation can not only solve the problem of surplus of agricultural products, but also has the incremental effect of stimulating the increase in the supply of agricultural products. This article provides empirical evidence from e-commerce demonstration projects for the construction of a long-term poverty alleviation mechanism and the implementation of rural revitalization strategy in the new era.

Key words: E-Commerce, Targeted Poverty Alleviation, Rural Revitalization