统计研究 ›› 2006, Vol. 23 ›› Issue (4): 58-63.

• 论文 • 上一篇    下一篇

可比收视率与电视节目质量评价

朱孔来; 孙小素;李志强
  

  1. 山东工商学院半岛经济研究中心;山东工商学院
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2006-04-15 发布日期:2006-04-15

  • Received:1900-01-01 Revised:1900-01-01 Online:2006-04-15 Published:2006-04-15

Abstract: Abstract:The paper uses 9 factors to adjust the original audience ratings to calculate comparable audience ratings, and conducts practical evaluation of television programs broadcasted by Shangdong Television Station