关键词: 民营企业家, 主观社会经济地位, 慈善捐赠, 亲社会行为

Abstract: The positive emotions generated by the individual through social comparison will make the individual more inclined to pro-social behavior. Will this “warm current effect” also promote individual charity donation? Based on the survey data of private enterprises of China in 2014, this paper empirically tests the impact of subjective cognition of entrepreneurs’ socioeconomic status on individual donation. It is found that the subjective socioeconomic status of entrepreneurs has a significant positive impact on their individual donation behavior and the size of donation. The higher the subjective socioeconomic status of entrepreneurs, the more inclined they are to donate through cooperation with the government or social organizations. The above conclusions are still robust after a series of tests, such as changing the behavior and quota variables of philanthropy, distinguishing different indirect ways of philanthropy, changing data of samples, controlling potential missing variables and adopting PSM with IV method. Further analysis finds that there is a partial mediating effect of pro- social emotion between entrepreneurs’ subjective socioeconomic status and charity donation.

Key words: Entrepreneur, Subjective Socioeconomic Status, Charity Donation, Pro-social Behavior