关键词: 双边界二分式CVM, 支付意愿, 行为分析, 雾霾治理

Abstract: Based on the idea of haze governance being everyone's responsibility, this paper studied the residents' willingness to pay for haze governance in Jing-Jin-Ji region. Double border dichotomous CVM and behavior choice are presented and then applied to analyze residents’ willing to pay. WTP function and random utility models can help analyzing the collected data. The willingness to pay for air pollution governance is influenced by many factors, such as gender, income and marriage. The results show the average willingness to pay for air pollution with 730 sample residents and why the residents refuse to pay for it. Funding gap can be calculated in future air pollution control. Further, the study shows residents’ behavior choice, and regional co-ordinate policy should be implemented with pertinence.

Key words: Double Border Dichotomous CVM, Willing to Pay, Behavior Choice, Haze Governance.