统计研究 ›› 2003, Vol. 20 ›› Issue (11): 52-5.

• 论文 • 上一篇    下一篇

关于顾客满意度指数的若干问题研究

梁燕   

  1. 中国人民大学
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2003-11-15 发布日期:2003-11-15

  • Received:1900-01-01 Revised:1900-01-01 Online:2003-11-15 Published:2003-11-15

Abstract: The customer satisfaction index has great importance in ecomomic life. This article is mainly concerned with following three aspects: the first is the constructon and development of customer satisfaction index model in different countries; the second is the comparation of two kinds of model estimation method; and the third is the sampling plan of customer satisfaction index and corresponding computation of the index. Then the author gives some advice on the construction of China customer satisfaction index.