统计研究 ›› 2002, Vol. 19 ›› Issue (9): 55-57.
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崔浩, 陈晓剑
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CUI Hao, CHEN Xiao-Jian
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Abstract: Shopping-on-line is always the promising enterprise-on-line, but Chinese people don’t be pleased with the development of web-shopping. Among the attributes of web-shopping, we must take sure weightiness of each attribute, classify consumers according as their taste, confirm the most popular attributes combination. Traditional marketing method sometimes only can do qualitative analysis. The paper uses conjoint analysis to analyses attributes of shopping-on-line statistically.
崔浩, 陈晓剑. 网上购物模式中各种属性的结合分析[J]. 统计研究, 2002, 19(9): 55-57.
CUI Hao, CHEN Xiao-Jian. The Comprehensive Analysis of Characteristics of On-line Shopping Model[J]. , 2002, 19(9): 55-57.
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https://tjyj.stats.gov.cn/CN/Y2002/V19/I9/55
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