统计研究 ›› 2001, Vol. 18 ›› Issue (9): 34-37.
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陆娟
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LU Juan
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Abstract: Brand development is a kind of strategic behavior of the enterprise, the vital task of brand development is to build brand equity. The valuation of brand equity will depend seriously on the assessing method and select proper assessing method to be used in brand equity valuation is quite important for whom hope to effectively build and expand brand equity.
陆娟. 品牌资产价值评估方法评介[J]. 统计研究, 2001, 18(9): 34-37.
LU Juan. The review on assessment method of brand assets value[J]. , 2001, 18(9): 34-37.
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