关键词: 企业数据资产, 商业模式, 经济价值, 统计测度

Abstract: Data has been growing exponentially with the digital technology upgrades, which constantly creates new industries, forms and business models and enables digital transformation of traditional business, becoming a new production factor and strategic assets of firms. However, the value of the data assets is invisible in the corporate financial statements and the macroeconomic indicators. This paper discusses the concept and characteristics of business data, as well as the concept of business data assets. What’s more, it summarizes different data monetization strategies and data types from the perspective of business models, then puts forward measurement methods of the value of business data assets for two kinds of data monetization strategies. Further, the production cost, quality assessment and economic income of business data assets are discussed as the measurement contents. This paper gives a preliminary and systematic answer to the basic statistical measurement questions about the source, form, measurement method and content of the value of business data assets, and puts forward some key challenges and suggestions in the measurement practice.

Key words: Business Data Assest, Business Model, Economic Value, Statistical Measurement