关键词: 城乡差异, 零售业, 增加值, 全要素生产率

Abstract: Based on the panel data of 8909 large-scale retail enterprises in 2013-2017, this paper analyzes and decomposes the total factor productivity growth using the stochastic frontier beyond logarithmic production function model and the capital stock measurement method recommended by the OECD, taking the added value of enterprises as the output variable, and tries for the first time to analyze the productivity growth of China′s retail industry and the urban-rural difference it contains. The study finds that: the TFP growth of the retail industry showed a downward trend overall in 2013-2017, and the difference between urban and rural areas was obvious. In 2017, the productivity growth rate of retail enterprises in rural areas for the first time exceeded that in cities and towns, but the overall level was still low. In the background of "Internet plus", technological progress has contributed to enterprise productivity, but its growth rate has declined in recent years. The structural effect of the growth rate is declining, which shows that the flow of production factors between urban and rural areas is not smooth and the allocation efficiency is not high, which is still the bottleneck and short board of the current urban-rural integrated development in China. Therefore, the "Rural Revitalization" strategy should be taken as an opportunity to improve the operating efficiency and total factor productivity of retail enterprises and ultimately promote the common prosperity and development of urban and rural consumer goods market through measures such as simplifying administration and delegating power, further liberalizing access to some business areas, and increasing e-commerce coverage to rural areas.

Key words: Urban-Rural Disparity, Retail Enterprises, Value Added, TFP