关键词: 异质性产品质量, 出口复杂度, 成本加成率

Abstract:

Different from current research on the effect of productivity, destination market selection and competition to export markups, this paper makes an empirical analysis of the relationship between product quality and export markups in Chinese manufacturing industry by measuring the product quality index with firm-level data from 2000 to 2007. It deals with the export markups with the accounting methods. The empirical results show that export markups is not improved with product quality, and manufacturing industries in China exist“the mystery of the low export price”，but there is differences because of heterogeneous product quality. The quality of export product in labor-intensive manufacturing industry can improve the markups remarkably, while there is a “markups trap” in technology and capital intensive industries.

Key words: Heterogeneous Product Quality, Export Sophistication, Markups